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C!YOU-START-LEARNING@HAMBURG:Online self-assessment service to assist carrer orientation

From EPSA - European Public Sector Award

[edit]
Award nominee

As is the case with numerous private sector companies, it is vital that public authorities can locate the right applicants for the positions available. The public sector is also affected by the shortage of upcoming professionals and executives. The Centre for Training and Personnel Development (Zentrum für Aus- und Fortbildung, hereinafter ZAF), which forms part of the City Council’s Human Resources Office, functions as a central service provider for all issues relating to management and IT training, as well as offering general trainings that are not specific to individual professions or departments.

To further improve the efficiency of trainee marketing, the selection processes for traineeships and customer satisfaction levels among potential applicants, the ZAF created an internet-based, interactive self­assessment service to support its recruitment of trainee employees. Since the end of 2007, this service has enabled school-leavers who are interested in working for Hamburg City Council to experience potential careers for themselves and to judge their own suitability by means of an anonymous self-assessment programme that is configured as a digital role play. This software is absolutely unique in the realm of local and regional authorities in Germany, thus charting an innovative path. As though in a computer game, the participants assume the role of a trainee and experience typical situations from the traineeship - as if it were in ‘fast-forward mode’. Beyond the initial interview that applicants take, these situations include visits to a range of different workplaces, and attending tuition at the Administration School or seminars at the Academy of Applied Sciences, which teach areas such as the law, commerce and social subjects. The online service asks users questions and assigns them specific tasks that cover several different areas (e.g. personal interests, skills, school grades etc). Its entertaining approach helps to communicate a realistic impression of the varied duties that the profession entails. At the end, the service produces an automated and standardised evaluation of the user’s answers and performances in the role play exercises - without reporting any details to ZAF. Based on the user input, it produces a full feedback summary and a recommendation on whether the user should apply for a traineeship or not. Following this, users are given the opportunity to download an individual profile of their strengths and weaknesses that takes account of all of their results. If they wish, users can submit this profile with their application.

The software gives potential applicants a means of discovering whether a career in public administration matches their aptitudes and interests, and therefore a way of establishing whether an actual, written application is likely to succeed. The software is designed to increase the number of well-qualified applications, while simultaneously reducing the volume of unqualified applicants, further enhancing the efficiency of the selection process for new trainees.


Award info
Award category: public service delivery
Award type: nominee
Award year: 2009
Project type
Sector: Public administration, modernisation, institutional affairs, reform
Type of activity: human resource management
Keywords: C!You, start-learning@hamburg, online, self-assessment, career orientation, training
Short English description: It functions as a central service provider for all issues relating to management and IT training, as well as offering general trainings that are not specific to individual professions or departments
Further information
Organisation: Senate of the Free and Hanseatic City of Hamburg, Human Resources Department, Centre for Training and Personnel Development (Zentrum für Aus- und Fortbildung, ZAF)
Other applicants:
Homepage: http://www.cyou-startlearning.hamburg.de
Level of government: regional level
Size of organisation: >100
Number of people involved:
Country: Germany
EU membership: EU member
Language code: en
Start date:
End date:


C!YOU-START-LEARNING@HAMBURG:Online self-assessment service to assist carrer orientation (53.550549° N, 10.032336° E)
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