The Region of Epirus - one of 13 regions, located in the north-western part of Greece - has undergone many organisational and cultural changes. The Region of Epirus casts its focus on young people who present the future of the region.
One of the objectives of the project is to communicate European & national priorities derived from the Gothenburg and Lisbon principles. To create opportunities for collaboration and involvement of young people in decision-making processes, the region launched a competition for young people on two themes related to the Gothenburg and Lisbon principles: ‘the evaluation - criticism of the Lisbon & Gothenburg Principles’ and the creation of a ‘business plan’ based on these principles in order to stimulate the pupils’ entrepreneurial spirit.
To draw attention to the competition, the project management placed particular emphasis on awareness actions and implemented campaigns & adverts in the regional and local media, leaflets & posters, radio & TV spots, interactive web pages and information days for teachers. The aim was to inform them, grasp their consensus and persuade them to mentor the pupils who wished to participate in the competition. Moreover, info days were organised for the pupils, to provide them with the information they needed and to give them a chance to interact with members of public administration, academia, experts, entrepreneurs etc. We rewarded the pupils who wrote the best essays with a trip to Brussels and gifts (laptops).
Nearly 400 students expressed their willingness to participate in the competition by registering on the project-related website. Eventually, 126 essays were submitted by 172 students. We had 21 winners who participated in the award ceremony, got the opportunity to visit the EU ‘headquarters’ and saw with their own eyes how the European Union operates. This interest as well as the outstanding participation could not have been achieved without the mass media, publication of leaflets and the website. The construction of the website was greatly appreciated by the pupils since it is a familiar tool that enables them to explore and acquire information. This project, which has innovative seeds (focus on the effective collaboration with the citizens as partners), and the achievements of Epirus caught the attention of Commissioner Hubner, who visited Epirus in February 2009 and acknowledged the practical efficacy of the competition. The project is expected to be continued in the 4th programming period.
|Award category:||citizen involvement|
|Sector:||Regional policy and development, decentralisation|
|Type of activity:||communication strategy|
|Keywords:||Youth disinterest in politics, competition, education|
|Short English description:||One of the objectives of the project is to communicate European & national priorities derived from the Gothenburg and Lisbon principles.|
|Organisation:||Region of Epirus|
|Level of government:||regional level|
|Size of organisation:||>100|
|Number of people involved:|
|EU membership:||EU member|