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Borger.dk MyPage - Joint development and reuse of key infrastructure components resulting in cost saving and a better, more personal, user experience

From EPSA - European Public Sector Award

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The borger.dk (BDK) MyPage initiative focuses on joint development and the reuse of key infrastructure components, resulting in cost saving. As a platform, MyPage enables a better, more personal, user experience online. The economic potential of the joint development of key infrastructure components is illustrated by the cooperation between the Danish national citizen portal borger.dk (BDK) and five municipalities for the development of the MyPage platform. MyPage as a platform is a:

  • flexible, robust and tested platform for authorities to showcase personalised information, data, eServices AND enables users to view and act upon these – either to activate an eService or to correct information;
  • cost efficient, personal, user-friendly and attractive platform developed with, and for, authorities and citizens to use for free;
  • innovative personalised platform enabling authorities to provide relevant, personal content, data and eServices;
  • cutting edge technical solution based on MicroSoft SharePoint 2010 technology, coded in .NET, whilst allowing for different integration formats (portal service types or widgets);
  • it fulfils all legal requirements including collection and presentation of personal data and WCAG (AA) web-accessibility standards and the EU ‘Cookie’ Directive.

MyPage allows for a dynamic navigation structure reflecting user profiles, automated personalisation of content, and different integration formats. The flexibility of MyPage and the different technical integration formats enable authorities to present and push useful personalised content, and to improve the quality and service standard online at lower costs. MyPage widgets redefine service delivery by focusing on users and their dependents (e.g. spouse and children) and merging information, data and services into one, which was previously not seen online for the public sector. The economic reward of the BDK MyPage platform and cooperation model is twofold: The primary business case is DKK 1.6 million (€0.22 million) in acquisition, plus a conservative DKK 1.6 million (€0.22 million) cheaper in annual operating costs (incl. support and maintenance) for each municipality actively using MyPage as a personalised online platform. The MyPage business case increases proportionally with each municipality committing to use the platform – for free. The secondary business case centres on MyPage as an enabler allowing authorities to actively encourage increased citizens’ self-service online. Copenhagen, for instance, is actively using MyPage to increase online service transactions from 19% of all requests in 2009, to 37% in 2012, thereby saving DKK 23.5 million (€3.2 million) annually. BDK MyPage shows the importance of a good project management model, relevant skills and communication; communication including proactive provision of inspiration, advice, manuals and guidelines for take-up and sustainability; use of open source, recognised standards and flexible technical format for widgets. These are lessons for others to use and emulate and MyPage is only one BDK example of joint development and free reuse of content. Other examples of the joint development model include BDK’s Creative Commons licence for all portal content, automated import and syndication of content to other authorities’ web pages, etc. As a valid Danish ID number and digital signature is required to login, a tour of MyPage is available in the Guided Tour section on: http://prezi. com/ay1bum2cerj2/mypage-epsa

Award info
Award category: smart public service delivery
Award type: diploma
Award year: 2011
Project type
Sector: Public administration, modernisation, institutional affairs, reform
Type of activity:
Keywords: Joint development, reuse of key infrastructure components, cost savings, WCAG AA, user-centric, online service delivery, personalisation, privacy, security, proven business case
Short English description: The borger.dk (BDK) MyPage initiative focuses on joint development and the reuse of key infrastructure components, resulting in cost saving.
Further information
Organisation: National IT- and Telecom Agency
Other applicants:
Homepage: http://www.borger.dk; http://www.borger.dk/minside
Level of government: local level
Size of organisation: >100
Number of people involved: >15
Country: Denmark
EU membership: EU member
Language code: en
Start date:
End date:


Borger.dk MyPage - Joint development and reuse of key infrastructure components resulting in cost saving and a better, more personal, user experience (55.7005535, 12.5907374)
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